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  Wednesday, March 26, 2008 – Permalink –

Do you Like Like Type?

Or do you love it?


Fonts have traits, character, even spirit. Witchita University ran a psychological study on how people "feel" about typefaces.


" This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate.

Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses.

Implications of these results to the design of online materials and websites are discussed."


Personality of Fonts




For instance when it came to business documents, 78.2% chose Times New Roman, 75.6 thought Cambria was appropriate, while only 5.3% wanted their attorney to use Gigi.



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<Doug Klippert@ 7:22 AM

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