..."the personal website of Matt Pfeffer. It is an experiment more than anything. An attempt to learn a thing or two, get some exercise, maybe have a laugh now and then. Everything here is either trivial, or wrong."
"The guidelines this document describes will tell you how to improve the user experience on your site. They apply to web copy generally - both marketing copy and navigational (or instructional or "guide") copy - and their value is indirect but significant: Observing them will improve your site's ability to do its job well. "
"This style guide seeks to serve as a resource for anyone writing or editing web copy, and to document some of the conventions that distinguish good writing, as published on the web, from writing published in other media."