Blogging has spread throughout the internet. It's not just geeks yelling in an echo room or kids babbling in MySpace. Corporate blogging is a reality.
What should the guidelines be?
Michael Hyatt has put together some suggestions for his company:
Like many companies, we have struggled with what guidance to give to our bloggers. I personally checked with several companies. None had formalized a set of blogging rules or written guidance.
One Microsoft blogger told me that the only rule his company provided was, "Be smart." I thought we probably needed a little more guidance than that, so several of us cooked up a list of "Blogging Terms and Conditions." Our corporate counsel has also had a crack at it.